In 2019 Hakkasan group committed to revamping their flag ship nightclub by adding a 56 triangle Kinetic sculpture covering the venue's ceiling. With the new addition in place, 36North Co-founder Alvaro Grosso was charged with the task of integrating the new system with the existing lighting and structure. Based on the newly released GrandMa 3 Lighting board Alvaro created complex network of internal controls and macros that allowed the lighting operator the ability to run lighting and movement from one board. With Ed Shaw heading up the custom Content for the led screens and outer facade, and Cody Campbell creating a video integration of video into the Grid, 36NORTH was able to create singular and fluid entity.
Every element which went into the video production for Ed Shaw's project with JEWEL Nightclub which opened in May 2016, has been the most sophisticated yet. Content was produced for the entire venue which includes the LED entrance staircase, the main room video wall [made up of 54 Ayrton Dream Panels] and the multiple LED ribbons that encircle the venue.
The content which is processed for the Dream Panel fixtures by the Ai media servers, was designed to run on both sides of the panels using a DMX merge, resulting in a stunning dual effect that mixes high-resolution content on one side with brighter but lower resolution on the other as the panels are rotated. This content is reflected in the visuals that run across the ROE Hybrid LED ribbons.
The content for the staircase, however, serves a different purpose. High quality 3D visuals evoking a series of pathways and walls, run across the eight 18’ columns and 15 stairs to highlight the architectural design of the space and encourage guests to ascend to the mezzanine level.
in 2019, Co-founders Ed Shaw and Alvaro Grosso set out to make a show for Above and Beyond that noone in the more than fifty-thousand in attendance would forget. The festival was EDC, the stage was Circuit Grounds, and the field was electric. With over 1000+ lighting fixtures and a football field worth of LED panels, Ed And Alvaro kept the crowd in motion throughout the set