36NORTH leads the creative direction for a long-term motion graphics initiative at Potawatomi Casino in Wisconsin, delivering high-end visual content across the property’s 30 LED surfaces—from the dramatic hallway of 12 LED columns to expansive super-wide format screens. Entering its third year of production, the project has yielded over 50 unique scenes and special event graphics, totalling approximately 1,500 individual renders. Each piece is meticulously crafted to transform the casino environment, creating luxurious, immersive experiences that elevate the guest journey and reinforce the Potawatomi brand identity.

Artist: Potawatomi Hotel & Casino

Web: www.potawatomi.com

Main Category: Motion Graphics

Sub-Category: Custom motion graphics